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A Service of the BYU Faculty Center

CFAC Faith + Works: Experiment Upon the Word

Jeff Sheets

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In this lecture from the "Faith + Works" lecture series, hosted by the College of Fine Arts and Communications, Jeff Sheets discusses how he teaches advertising while holding a testimony of the gospel of Jesus Christ. He takes the negative outlook on advertising and shows it in a new light by sharing how faith and works in advertising can become a strength to understanding how the Lord works with us in His model of persuasion. Sheets highlights authentic, real, soul, and accessible as four critical traits in the New Age of Advertising.